MY METHOD
Lay the foundation. Build the frame. trim the windows.
Creative logic (or logical creativity?) is the beating heart of my practice. Structure frees us up to work effectively and well, while imagination helps us to tell stories that surprise and inspire.
For each of these pieces, I built the strategies and programs behind them. Each piece was curated (no “random acts of content”!) to suit a larger narrative — each shed light to make the brand sparkle. My work often goes hand-in-hand with a larger brand building and ContentOps initiative.
For strategy assets and decks, brand book examples, and other leadership and operations assets, please contact me privately.